Client
My role
Responsibilities
Methods
Tools


Social media use
linked to
heightened risk of
mental health problems
Nearly half of
adolescents say
social media makes
them feel bad about
their bodies.
We asked participants about the impacts, both positive and negative, of social media….participants did think social media made some things worse, including grades in school (31.3%) and body image (46%).
(Source: Boston Children's
Digital Wellness Lab)
At least one third of
middle & high school
students have
reported cyberbullying.
User Interviews
Secondary Research
Competitive Analysis
User Surveys
Data Analysis
Data Coding & Bucketing
Data Coding & bucketing
User Interviews
03 I The Idea
Social media
that's good
We identified features of current social platforms that have negative effects on their users. Below
are features and goals that Spark will offer as solutions to these problems:

Fully customizable, modular profile pages. Spark users create profiles that truly represents them. Current social media platforms put users in a box and make it hard for people to showcase their full personalities. Our users can add their own backgrounds, music, videos, writings, gifs, memes, polls, AI creations, and more

No quantifiable metrics. Counting likes, views and other data often makes people feel bad and makes
them compare themselves to others.

Eliminate endless scroll. Endless scroll contributes to social media addiction, insomnia, and informational overload.

Prioritize connection. Primarily, users should add people they know in“real life”. Facilitate online friendships
because of common interests via our Circles feature. Help new online friends create real world relationships.

Our Circles feature helps people bond with others who have the same interests. Connecting over common interests
makes more meaningful connections.

No ads. Advertising drives the attention economy and social media addiction on current platforms.
We won’t have their hands in our experience. Spark will be funded by micro-transactions like special profile stickers, assets,
and sharing stickers with others.

Threaded comments. Comments on posts follow the order of the conversation, not the ones that score the highest
metrics.
Sketches
Lo-fi Wireframes
Y2K nostalgia with a
little extra gloss